Thank You, Thank You, Thank You

Part 2

By Katie Swinehart

 

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So you’ve heard having a strategic appreciation schedule is going to help you cultivate a greater base of repeat clients, referrals, and in the process a more substantial bottom line.  What are you going to do about it?  Not sure? 

 

Chances are you are so busy running your business you don’t have the time to really dive into the solution so, here it is:

 

1. Send an immediate thank you email- Expressing immediate gratitude is favorable.
2. Verbally tell them thank you upon completing the transaction; if not in person at the time or on the phone live, pick up the phone and call!
3. Send a formal thank you letter or card in the mail, yes, actually using a U.S. Postal stamp
4. One day, two weeks, three months or whenever makes sense pick up the phone yet again and check in with your client letting them know you value their business.
5. At the one year point, send an anniversary card yet again, thanking them for their business.

 

Scheduling and automating the aforementioned items is going to make this strategy feasible.  Use a service such as Send Out Cards to send the first thank you by mail and schedule the anniversary thank you correspondence.  Make sending a thank you email and scheduling call reminders for yourself a regular part of wrapping up the sale.  With this simple schedule there is no reason your clients shouldn’t know how much you love them.  Thank you and have a nice day.